Unit 3: Managing Globa Data

3.3 Types of Global Data

Adding Global Data to your website

Global Data is your content library where you can store all the essential details about your business, staff and services. Using Global Data makes it easy to add and change business relevant content throughout your website with a few clicks. 


Apart from the convenience of having all your data in one place and fast production time, Global Data also automatically structures and marks up your information, helping search engines identify the type of content you have on your website. 

Business Information

Business information is where you add basic information about your company, such as company name, address, contact information, etc.

The Business information section of Global Data consist of four categories: 

  1. Business category and conversion goal
  2. Contact information
  3. Address
  4. Company information

Information included in the Business information section can also determine specific behavior on your website, for example the timezone selected determines whether your business is indicated as being open or closed in the Open now module.